Renewal and upsell

Target group and media info:

• Subscribers of Keski-Uusimaa newspaper with short order

•  Keski-Uusimaa –newpaper, part of Suomen Lehtiyhtymä –group with 14 regional newspapers

Campaign objectives and details:

• To renew subscription
• To upsell extra months to acquired short orders

• Campaign offered 3 different order options; short and standing orders

• Subscriber gift was a short free period
• The lenght of the campaign dialog varied depending on the customer answer
• Campaign offer valid for a day
• Campaign was executed as a SaaS
•  

Campaign results:

• 1. phase Renewal order percentage 31,2
• 2. phase Upsell order percentage 10,1
• 75 % of all order came with 2 hours